Not Choosing the Right Niche

Understanding Your Audience

One of the most critical mistakes I’ve seen, and honestly made myself, is diving into a niche without fully understanding the audience. You need to know who you’re speaking to. What are their pain points? What drives their buying decisions? Spending some time here pays off greatly in the long run. Trust me, you don’t want to put out content that resonates with no one.

Michael Cheney Partner

When I first started, I thought it was all about the product. But the truth is, it’s all about the people you’re trying to serve. I began by conducting surveys and engaging in communities related to my niche, which opened up insights I hadn’t considered before. This approach helped me tailor my content and offers to real needs.

Also, don’t forget the power of social media. Platforms like Facebook and Reddit can serve as gold

Michael Cheney Partner

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