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10 Reasons Why You’re Struggling with Social Media Ads
Marketing
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10 Reasons Why You’re Struggling with Social Media Ads

1. Not Knowing Your Audience Understanding Demographics

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The 6 Best Practices for Achieving Long-Term Brand Awareness
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The 6 Best Practices for Achieving Long-Term Brand Awareness

1. Consistency is Key Establishing a Cohesive Brand Voice In my journey through the marketing maze, one irrefutable truth hit me: a consistent brand

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8 Things You’re Doing Right (or Wrong) in Your Marketing Plan
Marketing
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8 Things You’re Doing Right (or Wrong) in Your Marketing Plan

Understanding Your Audience Research is Key Let me tell you, knowing your audience inside and out is the number one priority in any marketing plan. It’s like trying to sell ice to

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The Real Reason You’re Struggling with Customer Retention
Marketing
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The Real Reason You’re Struggling with Customer Retention

Hello there! If you’ve found yourself scratching your head over why your customers keep

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Why You Need to Start Testing Ad Copy Right Now
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Why You Need to Start Testing Ad Copy Right Now

It Helps You Understand Your Audience

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7 Habits That Are Secretly Sabotaging Your Marketing ROI
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7 Habits That Are Secretly Sabotaging Your Marketing ROI

Habit 1: Neglecting Data Analysis

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How Neil Patel Tackles Digital Marketing Challenges Like a Pro
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How Neil Patel Tackles Digital Marketing Challenges Like a Pro

Understanding the Digital Landscape Staying Current with Trends One of the first things I’ve learned in digital marketing is that being aware of the

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The Ultimate Guide to Optimizing Your Content for Search Engines
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The Ultimate Guide to Optimizing Your Content for Search Engines

Understanding Your Audience Know Who You're Writing For One of the first lessons I learned in digital marketing is the importance of knowing your audience. It might sound a bit cliché, but

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5 Steps to Finally Dominate Your Niche
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5 Steps to Finally Dominate Your Niche

Step 1: Identify Your Unique Value Proposition

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Why Relying Solely on Organic Reach Might Be Hurting Your Growth
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Why Relying Solely on Organic Reach Might Be Hurting Your Growth

Inconsistent Reach Across Platforms Understanding Algorithm Changes Hey there! I’ve been in the marketing game long enough to know that algorithms are fickle friends. One day, your posts are getting all the

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6 Surprising Benefits of Personalized Email Campaigns
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6 Surprising Benefits of Personalized Email Campaigns

Boost Engagement Rates Understanding Your Audience When I first jumped into email marketing, I seriously underestimated how much I could learn about my audience.

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How to Reach Your Target Audience with Zero Guesswork
Marketing
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How to Reach Your Target Audience with Zero Guesswork

Understand Your Audience Define Demographics One of the first steps to reaching your audience effectively is to understand who they are. I'm talking about

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The Truth About Influencer Marketing That No One Talks About
Marketing
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The Truth About Influencer Marketing That No One Talks About

1. Authenticity Is Key Understanding What Authenticity Means In my journey navigating the world of influencer marketing, I've come to realize that authenticity is

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11 Ways to Instantly Make Your Marketing Efforts More Efficient
Marketing
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11 Ways to Instantly Make Your Marketing Efforts More Efficient

1. Define Your Target Audience Clearly Understand Their Needs and Pain Points One of the first things I learned when stepping into the marketing arena was the absolute importance of understanding your

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How AI Tools Can Help You Automate Your Marketing Process
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How AI Tools Can Help You Automate Your Marketing Process

Understanding Your Audience Better Data Collection and Analysis One of the first things I dove into when exploring AI tools was how they help

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7 Signs Your Digital Marketing Strategy Needs an Update
Marketing
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7 Signs Your Digital Marketing Strategy Needs an Update

Your Metrics Aren't Meeting Expectations Understanding Your

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The Hidden Dangers of Ignoring Mobile Users in Marketing
Marketing
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The Hidden Dangers of Ignoring Mobile Users in Marketing

Mobile Users Are a Significant Portion of Traffic

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Why Keyword Stuffing Isn’t as Effective as You Think
Marketing
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Why Keyword Stuffing Isn’t as Effective as You Think

Keyword Stuffing Can Lead to Penalties

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3 Easy Steps to Optimize Your Landing Pages Today
Marketing
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3 Easy Steps to Optimize Your Landing Pages Today

Understand Your Audience Research Your Target Market First off, the key to hitting the bullseye with your landing page is knowing who you're trying

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What Happens When You Start Tracking Customer Journeys
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What Happens When You Start Tracking Customer Journeys

1. Increased Understanding of Customer Behavior Gathering Data from Multiple Touchpoints When I started tracking customer journeys, one of the first things that blew

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The 5 Do’s and Don’ts of Building a Strong Online Presence
Marketing
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The 5 Do’s and Don’ts of Building a Strong Online Presence

Do: Define Your Brand Identity

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Colin Bell

Colin Bell

Internet Marketing Strategist

About

Colin Bell is an internet marketing strategist and digital entrepreneur who transitioned from a 20-year culinary career to online business. At colin-bell.com, he provides honest, experience-based guidance on affiliate marketing, YouTube optimization, and digital strategies. Unlike typical marketing educators, Colin documents his real journey—including both successes and failures—to help others avoid common pitfalls. His authentic approach stems from personal experience investing in various marketing programs and learning what actually works versus what's just hype.

✓ University of Hull

Experience & Expertise

9+ YEARS OF EXPERIENCE

Published Works

Digital marketing strategy and execution WordPress development ADA website accessibility compliance Email list building and lead generation Video production and training course development Online business compliance and risk management Client support and digital consulting Content development Growth-focused digital strategy and innovation

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📧 hello@colin-bell.com
📍 CB Digital Clyde Offices 2nd Floor 48 West George Street Glasgow G2 1BP
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