Copy

5 Mistakes You’re Probably Making in Your Ad Copy

1. Ignoring Your Audience

Why You Need to Start Testing Ad Copy Right Now

It Helps You Understand Your Audience

Why ‘Perfect Copy’ is Overrated – And What to Aim for Instead

The Pursuit of Authenticity

10 Ways to Write Copy That Converts in Half the Time

Understand Your Audience

The Ultimate Checklist for Writing High-Converting Copy

1. Understanding Your Audience Before I dive into the nitty-gritty of writing high-converting copy, the first thing I've learned is that understanding your audience is a game-changer. This means you’ve got

How to Write a Compelling Sales Letter

How to Write a Compelling Sales Letter Your sales letter can make or break the success of your course or other infoproduct. Ideally, you should outsource this task to a talented