
The Startling Reality of Current Trends in Online Advertising Marketing
1. The Rise of Video Content Understanding the Shift to Video Over the past few years, I've noticed an astonishing shift in how consumers
1. The Rise of Video Content Understanding the Shift to Video Over the past few years, I've noticed an astonishing shift in how consumers
Define Your Goals and Objectives Understand What Success Looks Like When I first started out in online advertising, I didn’t truly understand what success
Understanding Your Audience Identifying Target Demographics One of the first things I learned in online advertising is that it’s all about the audience. I can't stress this enough—knowing who you’re talking to
Not Defining Your Target Audience Understanding Audience Segmentation One of the biggest blunders I frequently encounter is the lack of