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What You Should Do to Fix Problems in Your Online Marketing
marketing online
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What You Should Do to Fix Problems in Your Online Marketing

Identify Your Target Audience Understand Who They Are When I first jumped into online marketing, I remember feeling like I was throwing spaghetti at

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10 Techniques to Boost Your Online Marketing Efforts Faster
marketing online
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10 Techniques to Boost Your Online Marketing Efforts Faster

Understand Your Audience Research Your Target Market When I first started diving into online marketing, one of my biggest lightbulb moments was realizing how crucial it is to know who you’re talking

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The Real Reason You’re Struggling with Online Marketing
marketing online
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The Real Reason You’re Struggling with Online Marketing

Lack of Clear Goals Understanding Your Objectives One of the first mistakes many make in online marketing is not setting clear goals. I've been there, setting out to “make money online” without

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The Complete Beginner’s Guide to Marketing Online
marketing online
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The Complete Beginner’s Guide to Marketing Online

Understanding Your Audience Defining Your Target Market Alright, first things first! You gotta know who you’re talking to. Defining your target market is like choosing the right tools for a DIY project

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What You Should Know Before Starting Your Online Marketing Journey
marketing online
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What You Should Know Before Starting Your Online Marketing Journey

Understanding Your Target Audience Why Audience Research is Essential Let me start off by saying that identifying your audience is like finding the right

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4 Questions to Ask Before You Launch Your Online Marketing Campaign
marketing online
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4 Questions to Ask Before You Launch Your Online Marketing Campaign

What Are Your Goals for This Campaign? Identifying Clear Objectives When I kick off any online marketing campaign, the first thing I do is nail down the goals. What am I really

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How to Achieve Online Marketing Goals Without Any Previous Experience
marketing online
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How to Achieve Online Marketing Goals Without Any Previous Experience

Understanding the Basics of Online Marketing What is Online Marketing? Alright, let’s start at the very beginning. Online marketing, also known as digital marketing, encompasses all the ways we can promote products

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Why You’re Struggling with Marketing Online and How to Succeed
marketing online
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Why You’re Struggling with Marketing Online and How to Succeed

1. Understanding Your Target Audience

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5 Unexpected Benefits of Effective Online Marketing
marketing online
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5 Unexpected Benefits of Effective Online Marketing

Enhanced Customer Engagement

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The Real Reason the “More Followers, More Success” Belief Is Holding You Back in Online Marketing
marketing online
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The Real Reason the “More Followers, More Success” Belief Is Holding You Back in Online Marketing

Quality Over Quantity Understanding Engagement

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The 5 Fastest Ways to Boost Your Online Engagement
Marketing
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The 5 Fastest Ways to Boost Your Online Engagement

Engage with Authenticity Be Real and Relatable When I first started building my online presence, one thing became crystal clear: authenticity reigns supreme. People

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How to Grow Your Online Presence Without Losing Focus
Marketing
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How to Grow Your Online Presence Without Losing Focus

Define Your Brand Voice Understanding Your Audience One of the first things I had to do when I decided to ramp up my online

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The 5 Most Underrated Tips for Achieving Online Growth
Marketing
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The 5 Most Underrated Tips for Achieving Online Growth

1. Know Your Audience Deeply Understanding Their Needs and Pain Points When I first started my online journey, I made

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The 5 Do’s and Don’ts of Building a Strong Online Presence
Marketing
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The 5 Do’s and Don’ts of Building a Strong Online Presence

Do: Define Your Brand Identity

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What No One Tells You About Growing Your Online Audience
Marketing
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What No One Tells You About Growing Your Online Audience

1. Authentic Engagement Matters Building a Genuine Connection When I first started growing my online audience, I always thought that numbers were everything. Boy, was I wrong! The moment I began focusing

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How to Instantly Boost Your Online Visibility Today
Marketing
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How to Instantly Boost Your Online Visibility Today

Enhance Your Social Media Engagement Choose the Right Platforms When it comes to social media, I always say it’s not about being on every platform, but about being on the right ones.

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8 Quick Fixes to Enhance Your Online Marketing Strategy
Online Advertising
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8 Quick Fixes to Enhance Your Online Marketing Strategy

Improve Your Content Quality

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Why You Need to Stop Ignoring Your Analytics in Online Marketing Now
Online Advertising
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Why You Need to Stop Ignoring Your Analytics in Online Marketing Now

Understanding Your Audience The Basics of Audience Analytics Let me tell you, understanding your audience isn't just a nice-to-have; it’s essential. When I first

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What I Gained from Trying Unique Approaches to Online Marketing
Online Advertising
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What I Gained from Trying Unique Approaches to Online Marketing

Enhanced Creativity in Campaigns Breaking Away from

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10 Ways to Achieve Your Online Marketing Goals Quicker
Online Advertising
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10 Ways to Achieve Your Online Marketing Goals Quicker

Get Clear on Your Goals

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How Industry Experts View Online Marketing Trends
Online Advertising
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How Industry Experts View Online Marketing Trends

The Shift to Mobile-First Strategies Understanding Mobile Consumption From my experience in the marketing world, one thing stands out: everyone is glued to their

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Colin Bell

Colin Bell

Internet Marketing Strategist

About

Colin Bell is an internet marketing strategist and digital entrepreneur who transitioned from a 20-year culinary career to online business. At colin-bell.com, he provides honest, experience-based guidance on affiliate marketing, YouTube optimization, and digital strategies. Unlike typical marketing educators, Colin documents his real journey—including both successes and failures—to help others avoid common pitfalls. His authentic approach stems from personal experience investing in various marketing programs and learning what actually works versus what's just hype.

✓ University of Hull

Experience & Expertise

9+ YEARS OF EXPERIENCE

Published Works

Digital marketing strategy and execution WordPress development ADA website accessibility compliance Email list building and lead generation Video production and training course development Online business compliance and risk management Client support and digital consulting Content development Growth-focused digital strategy and innovation

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📧 hello@colin-bell.com
📍 CB Digital Clyde Offices 2nd Floor 48 West George Street Glasgow G2 1BP
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