Tag
testing

How Testing Facebook Ad Creatives Changed My Results
Understanding the Importance of A/B Testing What is A/B Testing? A/B testing, also known as split testing, is a method that can drastically improve

How A/B Testing Can Simplify Your Marketing Decisions
Understanding A/B Testing What is A/B Testing? When I first heard about A/B testing, I thought it was some fancy tech term for a complex process. Turns out, it's actually quite simple!